Users will soon have a new feature that allows them to cut down on the quantity of artificial intelligence-produced videos appearing in their streams. This initiative comes as the company revealed that it currently hosts more than 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a global launch. This development comes amid a increase in AI-generated material, driven by emerging video-generation tools.
AI Proliferation Online
Studies have shown that nearly one in 10 of the fastest-growing content creators on a popular video site only show clips produced artificially. A considerable share of this content is considered mass-produced AI material, a term for poor-quality, mass-produced content that is often nonsensical or dreamlike.
Based on user feedback that a lot of users enjoy content created using AI tools, ranging from digital art to science explainers, and we intend to provide users the power to see more or less of that, according to their own likes,” said a platform representative.
Volume and Proportions
TikTok disclosed that there are currently 1.3bn videos on its service labeled as made with AI. Overall, more than 100 million media items are uploaded to the app daily, making AI content a relatively small percentage of its overall inventory.
User Control Features
Members will be in a position to reduce or increase the amount of artificial media they view by opening the topic control option in the platform and selecting “AI-generated content”. Other topics that currently be modified under the filter cover current affairs, clothing, aesthetics, and movement.
AI Disclosure Rules
The platform’s policies require users to tag “realistic” AI-generated content, and it prohibits malicious AI impersonations of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is not labeled can be taken down under its user guidelines.
Furthermore, the platform will henceforth attach an artificially created tag to content made using its proprietary AI systems, or flagged by an cross-platform project for recognizing artificial media. This measure is intended to stop users from trying to circumvent the tagging system.
AI Literacy Programs
The platform is additionally establishing a $2 million awareness program for professionals and institutions to create educational content about responsible artificial intelligence. This project will benefit educational bodies focused on teaching computer science.
Content Safety Approach
The video-sharing app has justified its content review process, amid controversy over plans to make redundant hundreds of safety staff in Britain. The company is planning to reduce hundreds of positions in its trust and safety team in the UK capital, with trade unions and digital protection specialists raising concerns that humans are being replaced by automated systems.
A senior executive explained that people-led review would still have a role, but AI can safeguard staff by removing the most graphic content before it gets reviewed by people. The company stated a notable drop in explicit and harmful content seen by human moderators over the past year due to reliance on its automated systems.
“We think that it’s essential to integrate staff and AI to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to reduce exposure to unsafe media as swiftly, which is why a significant AI assistance is proving valuable process content quickly.”
